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Grassroots, established in 1968, has been a fixture in the South
Pasadena Community for 40 years. In 1986 Marla, Meir and Baby Raechel (2
½ months old) purchased the store and soon made it their own. With Meir having worked in the hospitality industry and Marla as a registered nurse, they stood at the entrance of their new store and wondered “what did we get ourselves into?” In the early days, Grassroots (1500 square feet total) offered soups, sandwiches, salads, frozen yogurt and their famous apple walnut muffins in the restaurant. The vitamin and grocery departments were small but quite ample and well suited for the health conscious. “Learning about the needs of the customer was a challenge” Marla said, “but our lives were definitely enhanced by the experience.” Now, almost 22 years later, 2 more children and 3 remodels, Grassroots has doubled in size. The restaurant, now a full service eatery complete with new grab & go fridges, feeds a large crowd daily. Vitamins and other supplements have evolved into the main attraction here at “The Roots.” We provide an array or homeopathic remedies, supplements and herbs. Our wide variety of products is equally matched with a knowledgable, caring and dedicated staff. The grocery department as described by Marla “has always been complex.” Over the years, as more health concerns have come into focus, our grocery department has evolved in order to keep pace with the current needs of our customers. We pride ourself in keeping up with the demands of alternative lifestyles. We cater to the needs of parents of autistic children, those who suffer from Celiac Disease, allergy suffers, healthy eaters and individuals who prefer alternative lifestyles in general. We hope that the next time you are in the Los Angeles area you will make time to visit our store. Come in and enjoy unparalleled service, quality supplements and wonderful food. |
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Quality and Service
We pride ourselves on providing you with quality products and personalized |
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| Corn Pasta with Black Beans Salad |
| Make sure not to overcook the corn pasta or else it becomes too soft to... |