Grassroots, established in 1968, has been a fixture in the South
Pasadena Community for 40 years. In 1986 Marla, Meir and Baby Raechel (2
½ months old) purchased the store and soon made it their own.
With Meir having worked in the hospitality industry and Marla as a
registered nurse, they stood at the entrance of their new store and
wondered “what did we get ourselves into?”
In the early days,
Grassroots (1500 square feet total) offered soups, sandwiches, salads,
frozen yogurt and their famous apple walnut muffins in the restaurant.
The vitamin and grocery departments were small but quite ample and well
suited for the health conscious. “Learning about the needs of the
customer was a challenge” Marla said, “but our lives were definitely
enhanced by the experience.”
Now, almost 22 years later, 2
more children and 3 remodels, Grassroots has doubled in size. The
restaurant, now a full service eatery complete with new grab & go
fridges, feeds a large crowd daily.
Vitamins and other
supplements have evolved into the main attraction here at “The Roots.”
We provide an array or homeopathic remedies, supplements and herbs. Our
wide variety of products is equally matched with a knowledgable, caring
and dedicated staff.
The grocery department as described by
Marla “has always been complex.” Over the years, as more health concerns
have come into focus, our grocery department has evolved in order to
keep pace with the current needs of our customers. We pride ourself in
keeping up with the demands of alternative lifestyles. We cater to the
needs of parents of autistic children, those who suffer from Celiac
Disease, allergy suffers, healthy eaters and individuals who prefer
alternative lifestyles in general.
We hope that the next time you are in the Los Angeles area you will make time to
visit our store. Come in and enjoy unparalleled service, quality supplements and wonderful food. |
